Studios — generative film, audio & motion

Anyone can generate. Few can direct.

Power Shifter Studios. Film, audio, and motion on generative pipelines — run by people who came up through ILM, Ridley Scott, and Ogilvy, not a prompt library.

The Studios reel Format16:9 PipelineGenerative SoundMuted loop

Two Silver ADDYs, 2026. The Summit (Iron Mountain) · Four Dreams (Ernest Packaging) — judged against everything, not just the AI category.

Directed by people who earned the title

JP Holecka, Founder & CEO · Director, Studios

JP Holecka

Founder & CEO · Director, Studios

Thirty years across film, television, and design. Production credits include Little Women and 21 Jump Street; commercial work alongside Ridley Scott's Black Dog Films, ILM's commercial division, and agency partners including Wieden+Kennedy and Goodby, Silverstein. Founded POWER SHIFTER to bring production discipline to digital product — then, two decades later, brought digital product discipline back to production. CEO of the Year, BC, 2022.

Johnny Darrell, Director / Editor

Johnny Darrell

Director / Editor

Directing synthetics before machines made it easy, his directorial work has been shown on Disney, Cartoon Network, Netflix, Amazon, Sony & more. His generative AI has been featured in various festivals and The New York Times.

Russ Jarman Price, Chairman

Russ Jarman Price

Chairman

Former Creative Partner, Ogilvy London, and Chairman, Ogilvy Caribbean. Global rebrands and award-winning campaigns. The editorial standard the studio answers to.

Meet the whole team →

Power Shifter’s team brings decades of cell animation, CGI and live action together to produce generative AI like nothing you’ve ever seen.

Simon Hardy Creative Director, Liquid Agency

Studios — selected clients

Early and often.
Sometimes ugly.

You'll see the work while it's still changing: rough boards, generative drafts mid-thought, cuts mid-grade.

That keeps us close to the cut and able to fix a shot before it becomes a reshoot.

No ta-da reveals. No polished surprise at picture lock. Just visible progress, sharper notes, and a film that gets better because you saw it early enough to shape it.

Expertise compounds.

You are the experts in your brand. We are the experts in turning impossible boards into films that hold at broadcast scale.

Put the right people in the same room and progress compounds. You work directly with the directors, editors, and the leads shaping the look. No account-layer relay. No notes via PM.

Your brand. Our craft. One team. The film gets there sooner.

Bring the board you were told was unshootable.

The budget used to be the ceiling. Now it's the idea.