Designing digital products is never easy. We can help.

We bring 11+ years of practice to help you navigate the complexities of designing, building, and scaling the right service for your audience.

Enterprise clients work with us to augment their internal resources, taking advantage of our outside perspective and “drop-in” product expertise.

Scale-ups partner with us to validate their products and improve their user experience, making sure they're able to scale with growing needs.

We'll provide your team with tried and tested processes that guarantee quality and speed to market. The biggest benefit? From enterprise to scale-ups, we get your product right the first time.

We help you create service design experiences that customers applaud.

Have you ever wondered what the most effective implementation plan for a new rollout would look like? Or lost sleep thinking about the change management needed for new process improvements? Our service design experts start by talking directly to your end customers and team members and conducting field studies or workshops that observe what people do—in context. After we uncover the main pain points and opportunities, we map them out so your entire leadership team can visualize the 360-degree perspective. Finally, we align with you to recommend a business roadmap to tackle in collaboration with your end-users, because involvement early-and-often reduces risks and saves long-term costs.
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Strategic Planning
Establish a strategic position and product roadmap.
user research icon
User Research
Discover insights that drive business value and growth
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User Experience
Design intuitive end-to-end journeys for your audience
Best-in-class visuals that communicate your brand
Interface Design (UI)
Best-in-class visuals that communicate your brand
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Product Development
Scalable technical architecture and content infrastructure
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Operationalization
Make the intangible, tangible by iterating and improving
“POWERSHiFTER's plan showed how millions of dollars would be used to develop a scalable digital platform. They had an excellent workflow and were great team players. They brought a level of professionalism and obsession with user design that elevated the end product.”
Jill Carruthers, Director of Digital Services
Government of British Columbia

Curious to learn more?

Take a test run with us. We aren't just here for large-scale projects, we also love tackling specific problems together in an agile fashion to unlock opportunities.

1-1 Virtual Coffee

(coffee’s on us)

Put pain points in perspective and share your vision
For
Founders, Product Managers
Why
Find needs-services fit
Format
Video call 1-1
Meet
CEO, Sr. Business Manager

Customer Journey

(one week)

Map out customers' end-to-end experience with your brand
For
Frontline teams, Product Owners
Why
Gain insight into common pain points to improve
Format
3-hour workshop + UX map
Meet
UX Lead, Service Designer

Service Blueprint

(two weeks)

Visualize relationships between internal processes and customer touchpoints
For
Product Owners, Frontline teams
Why
Identify opportunities for optimization
Format
4-hour workshop + presentation
Meet
Service Designer, UX Lead

Who we've worked with

The simple advantage

As economic trends fluctuate, brands that invest in simplicity stay top of mind.

Studies show Simplicity works

of customers are willing to pay more for your products & services.
of customers are more likely to recommend your brand.

Sourced from the simplicityindex.com

How we've helped our clients simplify

Saving TELUS customers a call for help

By simplifying their self-serve support portal online, we reduced overall TELUS support costs by 9%.

Shifting Delta Controls to Cloud IoT

We built an innovative web and mobile application that configures their new 03 Sensor Hub 3x faster. Simplicity meant savings for both Delta Controls and its customers.

No heroes, no egos, just a world-class team

Our team of strategy, design, and development experts are guided by senior leaders who have worked with scale-ups and enterprise companies to passionately simplify life’s experiences.

Founder & CEO

JP Holecka

“My door is always open.”

JP Holecka

Founder & CEO
JP heads the vision and strategic direction of POWERSHiFTER. For over 30 years, he has been solving design, communications, and digital product challenges for clients such as Energizer, Deloitte, Mattel, TELUS, FitBit, and Western Union.

Managing Director

Eilish Kennedy

“People first.”

Eilish Kennedy

Managing Director
Eilish streamlines day-to-day business operations, and attracts and retains the best talent to ensure sustainable long-term growth. With over 10 years in the digital tech industry, she has learned from the best having worked with giants such as Microsoft, Starbucks, and Nike Tennis.

Director of Business Development

Trevor Westerlund

“Let’s evolve and grow your business.”

Trevor Westerlund

Director of Business Development
Trevor connects with potential clients to understand their business needs and objectives. With over 20 years of strategic relationship building and digital strategy experience, Trevor has helped clients such as HBO, NBA, Verizon, Apple, RIM, and the BC Government retain and keep their customers happy.

Senior Design & Product Strategist

Sarah Bain

“Championing your product vision and bringing it to life.”

Sarah Bain

Senior Design & Product Strategist
Sarah champions best in class user experiences while keeping clients business needs and goals at the forefront of the projects. With over 7 years of experience in product strategy, she has defined success for brands such as Samuel French, QuickMobile, Delta Controls, NÜTRL, and Coast Capital Savings.

Director of Delivery & Process

Ted Morgan

“Trust in the process.”

Ted Morgan

Director of Delivery & Process
Ted leads project delivery and process enhancement strategies at POWERSHiFTER, ensuring our clients meet their desired outcomes. He has over 15 years of digital leadership experience, elevating some of the world's biggest brands, such as Coca-Cola, Microsoft, Starwood Hotels, Shaw, and A&W.

UX Lead

Priscilla Ho

“Who are we designing for, and why?”

Priscilla Ho

UX Lead
Priscilla collaborates with multidisciplinary stakeholders to uncover the “why” behind people’s needs. With over 10 years of digital experience, she has helped brands such as CTV News, TELUS, KPMG, Government of BC, Square Enix, and NÜTRL create more purposeful and human-centred interactions.

Technical Lead

Nathan Marshall

“Collaboration and empathy are the secrets to good software development.”

Nathan Marshall

Technical Lead
Nathan executes the technical vision for clients, focusing on simplifying complex technological problems to enhance project outcomes. He has over 10 years of experience building applications for clients such as TELUS, Delta Controls, and LDRLY Gaming Statistics and Player Retention (SASS).

Director of Technology

Cary Newfeldt

“Is this scalable?”

Cary Newfeldt

Director of Technology
Cary enables interdisciplinary groups to meet their business objectives by overseeing technical and system operations. With over 20 years of experience, Cary has helped to deliver client and user success at large-scale companies such as Microsoft, Nintendo, Johnson & Johnson, and Translink.

Culture can't be copied.

We believe that organically fostering an environment based on equality, trust and transparency generates great ideas.

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