We co-founded it.
A gap in the luxury-watch market we believed in enough to co-found (equity, risk, and all) not a client brief we were handed.
the brief.
When we identified a gap in the luxury watch market, we did something most agencies never do: we took on the risk ourselves. POWER SHIFTER's CEO, JP Holecka, partnered with industry leaders to bring luxxee (an investor-backed luxury e-commerce product) to life, building an intelligent platform that lets consumers make informed purchases in a space designed to keep them in the dark.
the challenge.
A luxury watch search engine isn't a storefront. It's a product that demands deep knowledge of both software and the watch market, built and proven on a startup's finite budget while the pressure to prove the thesis runs high. We weren't briefed on those constraints. We lived them, as one-third equity partners on the hook for the outcome.
the process.
We applied decades of agency learnings to build a search engine that required fluency in both product development and the luxury space. As COVID-19 accelerated the shift to digital buying, we steered the build toward e-commerce patterns tailored to that new reality, moving luxxee from a strong idea to a product in market, fast.
the solution.
a one-stop shop for the world's top watch brands.
luxxee is a powerful search engine bringing together the best luxury watches from across the web (Rolex, Omega, Tudor, Breitling and other renowned names) so consumers can compare and buy with full information. The catalogue runs to over 170,000 items, with an average resale value between $3,000 and $150,000.
Mobile
The full search-and-compare flow, sized for the phone.
Filter & compare
Case, movement, materials, dial: narrowed to the exact piece.
a content strategy that drives affiliate sales.
Alongside the platform, we built luxxee Magazine (a luxury e-commerce publication organized around the idea of "time") to engage consumers across the funnel and establish luxxee as the category's go-to expert, directing readers to listings and driving affiliate sales. We ran it on an SEO strategy from our search and content partners at Status Bureau, and executed it to the letter: the discipline of following a search strategy precisely is what lets it actually compound.
Being on the hook for luxxee's success (not only as agency of record but as one-third equity investment partners) gave us the experience to expedite development and move faster than our competitors. We've felt firsthand what a startup faces building a product from the inside out, which is exactly why we can do it for clients now.
luxxee Magazine (a luxury e-commerce publication organized around "time") engages readers across the funnel, directs them to listings, and drives affiliate sales on a disciplined SEO strategy.
the outcome.
luxxee went to market and proved the thesis early. The first two sales ($18,000 USD Rolexes moved through our eBay partnership) were the product-market-fit signal we were looking for: confirmation that consumers would transact at the high end through the platform.
Those sales didn't come from nowhere. Following Status Bureau's SEO strategy precisely, luxxee Magazine's organic results arrived almost exactly on the predicted timeline (close to the week they'd forecast) with the publication starting to outrank terms as competitive as "Rolex" in organic search. The timing lines up: that search visibility and those first high-value sales are very likely connected.
(Catalogue size and resale values describe the product. Speed-to-market, those first transactions, a live affiliate engine, and organic rankings on category-defining terms are the result.)
You can't make the claim to really know the challenges of a startup until you've been a start up. We've been a startup — we understand your needs at a deeper level.
Your search is over: 170,000+ watches, one experience.
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