Failing fast building an Energizer product...
Innovation means testing product market fit. If there is no fit, it’s time to fail, learn, and test again.
Services
UX research
User interface design
Usability testing
Frontend/Backend development
iOS & Android development
QA
The brief.
Energizer, a leader in battery technology, sought to revolutionize their product line with a new rechargeable energy pod. This initiative included the development of a mobile app capable of managing the pod, offering features such as a retail and recycling location finder and a subscription service. The primary objective was to launch an app that could seamlessly integrate with Energizer’s innovative product ecosystem.
The challenge.
The project demanded rapid execution to align with the launch of other critical components of Energizer’s top-secret innovation project, including working physical prototypes that connected to the app. This required quickly scaling our team to match Energizer’s Innovation Labs’ pace and ensure timely delivery.
The solution.
To meet these demands, we implemented rapid design sprints and agile development methodologies. Our approach allowed us to produce a prototype iOS app within just 30 days, enabling immediate market testing and validation. This expedited process was essential for assessing the real-world viability of Energizer’s new product.
The outcome.
Finding the right product market fit is challenging for any brand, regardless of its size and influence. Our collaboration led to the creation of a fully functional prototype in just 30 days.
This rapid development cycle allowed Energizer to ‘fail fast’—identifying that there was no product market fit, ultimately saving millions in potential go-to-market costs.
Our partnership with Energizer exemplifies the power of agile development and rapid prototyping. By enabling swift validation, we helped Energizer navigate the challenges of product innovation and maintain their leadership in the battery industry.
30 Days
Saved millions. Sometimes it’s best to fail fast and save.
Speed to validation
Rapid full-featured app production offered faster real world validation.
Millions saved
Real world validation offered instant ‘no-go’ insights that saved a bundle on go to market costs.
Partner in innovation
No internal barriers, no internal politics, just pure digital innovation.
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