Because outside is the best side

Project -


Supporting nationwide sponsorship initiatives

To support MEC’s Canadian Outdoor Nation sponsorship, POWERSHiFTER produced a bilingual CMS driven microsite that employed CRM integration. The site included a blog and registration page, an area for a curated instagram feed and a French translation. We developed the microsite using responsive web design (RWD), which aligns with millennials’ preference for accessing the web on mobile devices.


Expertise provided -

  • Digital planning and strategy
  • Project management
  • User experience design
  • Visual design
  • Measurement strategy
  • Analytics implementation
  • Backend development
  • Front end development

Connecting with Millennials on the move

The microsite exceeded event registration targets by 16%, and MEC has subsequently engaged POWERSHiFTER to continue working on the initiative.