Attracting a new generation of talent

Project -

Our solution

POWERSHiFTER produced a “Destination Africa” website that powerfully conveys the important work that GE is undertaking throughout Africa. Employing responsive web design (RWD) to encourage the majority of Africans who rely on mobile technology to visit and explore the site, we partnered with storytelling video experts Content & Brand to create compelling “GE Africa” stories.




Prior to this project GE had no specific online mechanism to attract expatriate talent to Africa. The GE project sponsor described the “Destination Africa” site as ‘beautiful’.

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Image: Team member photo

JP Holecka

CEO & Founder

+(604) 484-0606