Improve online conversion rates for the adoption of TELUS PureFibre as it is rolled out into new markets.
Internet speeds in their purest form are not perceived as a benefit by most consumers. How might we communicate TELUS PureFibre's™ superior speed in a way that will increase subscriptions?
increase in lead generation
We recommended combining a story-driven approach with gamification, videos vignettes, and social proof, applying our proven design strategy, called “Conversion-Centred Design”, to increase leads.