Designing content and management system to scale a national distillery
- Digital Strategy
- Content Strategy
- Content Migration
- UX/UI Design
- Usability Testing
- Frontend Development
- Backend Development
- QA
- Copywriting
- Analytics Strategy/Reporting
The Brief.
Goodridge & Williams asked POWERSHiFTER to build and launch two beverage websites working around two different product lifecycles.
Both sites had to increase engagement for retailers and consumers by prioritizing content that met each of their needs.
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Customers provided insights
The Solution.
This project was all about listening to the customer. Output from user research, value proposition workshops and usability testing led to a customized content management system that managed both websites efficiently. The solution also came complete with tailored MapSVG store locator plugins that directed digital traffic to physical locations.
Drop us a note.
At POWERSHiFTER, we create innovative experiences that your customers will pay more for, refer more often, and differentiate you from the competition. Ready to unlock value for your brand?
Send us a note or call us at 1 (604) 227-9952
