Although it had been successfully in-market for several years and enjoyed a loyal customer base, TELUS still had a comparatively small market presence with its Machine to Machine data service. Our challenge was to quickly establish TELUS as a dynamic leader in an already crowded M2M provider marketplace.
Occasionally, positioning yourself as ‘last to market’ can be a wise strategy. You can learn from the mistakes of those who went before. Such was the case with TELUS in the M2M marketplace, where many competitors routinely offered a dated presence or relied on future tense messaging. Both indicated to prospective customers that these providers were not actually up to the immediate challenge of helping them succeed in this rapidly growing sector.
Instead of following the crowd and relying on just jargon and untested promises, we focused the key website messaging around real TELUS M2M client success stories. Letting satisfied customers share their compelling stories about how partnering with TELUS helped them succeed in slickly produced video testimonials reinforced the undeniable fact that TELUS is the go-to M2M data solution provider.
Finally, a company that sells client focused solutions had better walk the talk, design-wise. That’s why we recommended that TELUS create a completely responsive M2M website to emphasize the point that they are the leader in delivering on experiential promises. Within 30 days of launch, (URL) was ranking well on search engines and had generated very large leads for a rapid program ROI. Just the kind of responsiveness TELUS wants, and its customers expect.