As TELUS increases its role as a leading corporate citizen, more eyes are falling onto their annual Corporate Social Responsibility Report. Of course, in the name of social responsibility, it made good sense to finally eliminate the printed report by issuing it exclusively online. Powershifter was tasked with turning the 400+ pages of data, tables, facts and figures into an engaging, easy to use website for thousands of time starved investors and analysts.
However, dealing with all the data was just the beginning of the challenge, as this site needed to work seamlessly across the many brands of browsers, tablets and mobile devices. Plus, due to the strict set of standards issued by the Global Reporting Initiative the site content was only provided to us a few weeks prior to the launch.
Frankly, calling this a challenge was well beyond an understatement.
Our team took this one head on, using a relatively new web technology called responsive design. We created a website that automatically rendered itself with each unique user interface required by a wide range of devices. Our team also conceived a clever ‘left locked’ navigation that allowed users to access “mini maps” for each section so they could get anywhere on the site within one click. It also wasn’t an accident that this navigation technique was constantly accessible within the arch of the left thumb on any tablet. Then to solve the challenge of late stage content that included an absurd number of tables and endless data we provisioned a highly customized Expression Engine that made it extremely easy for the client to enter the site from any point in the data.
In the end, Powershifter delivered a site that positioned TELUS as a leading socially responsible corporate citizen by doing it in the most socially responsible way possible. With a website that killed no trees, that was viewable on any device a TELUS customer could have purchased.
The Powershifter team did a great job integrating reposnsive web design into TELUS’ Corporate Social Responsibility (CSR) website http://csr.telus.com/en/ . Our report readership has increased YoY. We have received great feedback from stakeholders on the ability to access our full site from any device. The team at Powershifter are great to deal with and are very responsive to our needs.
Geoffrey Pegg Corporate Social Responsibility Manager