Create a brand identity and site interface for a unique web software that assists in the collection and organization of links and content collected by its community on the web.
The Solution:
Our team created a brand and user interface that defined the new application in the already crowded web 2.0 application space. Then we went one step further and renamed the application “Gleanr”. The name better represented what the app did for it’s users of easily organizing and re-broadcasting their valuable content 'gleaned' from the web into their important social channels. The new logo, tagline “Sow what you know” and unique interface made the service both memorable and easy to use.
