Increase ATB’s brand awareness and new bank accounts with the 18-24 year old target market in their already effective yearly summer campaign.
The Solution:
We used street teams armed with ATB branded summer gear and iPhones with custom sign up software to activate new customers. A highly engaging game filled microsite was also created, resulting in a dramatic increase in brand awareness and product activation within the target group. Finally, fantastic weekly prizes added fuel to the fire, driving the summer campaign to another hot success.
What the client thought:
The crew at powershifter is kind of like Nostradamus, if Nostradamus had a Twitter feed. - #aheadofthecurve
