We are thrilled to announce that TEDxVancouver selected POWERSHiFTER as a digital partner to transform their site into a multi-screen video delivery machine, through the use of Responsive Web Design (RWD). Each visitor’s device, regardless of screen size, will be serve up a TEDxVancouver experience tailor made for the device the site is being viewed on. This will ensure that the great TEDxVancouver talk videos will be accessible to anyone, anywhere and essentially future proofing the content from the fragmented screens sizes of today and tomorrow.
We are proud to be the Digital parters for TEDxVancouver, and are looking forward to working with their great team in delivering a digital experience worthy of such a well loved brand.
Hard to believe that anything good could ever come out of recent disasters like the Haiti earthquake in 2010 and the 2011 Japanese earthquake and tsunami.
But in the midst of these catastrophes we learned all about the power of mobile to help those who were suffering. The American Red Cross became one of the first charities to successfully use text-to-give campaigns to raise funds for disaster relief. For Haiti, $32 million was raised and $312 million for Japan.
Mobile has far-reaching implications for all charities. And is not limited to disasters of the magnitude of Haiti and Japan. In fact, we’re seeing some charities adopt it as their main fund-raising channel to pay for homeless programs and school lunch programs.
In May I wrote an article for CharityVillage.com, a prominent website for Canadian charities, explaining the power and reach of mobile that not-for-profit organizations can harness. I also made sure to include some of the dos and don’ts for mobile campaigns.
For digital marketing agency POWERSHiFTER, it pays off being lean and mean. For the first time the Vancouver agency was named to the Business in Vancouver‘s Biggest Graphic Design Firms in B.C. list.
POWERSHiFTER is 25th on the list. “They changed the way agencies are measured this year,” said Creative Director and Founder JP Holecka. “Instead of the number of employees, they’ve measured gross billings.” POWERSHiFTER currently has just four full time and 4 part time employees but earnings approaching seven figures. The agency expanded from five employees in 2011. “We are sustaining 50 per cent year over year growth and already on track to pass our targets this year,” said JP Holecka, who founded the agency in 2001. “We are lean and mean but we can still play with the big guys.”
Version 1.0 of our site over stayed it’s welcome longer than I ever thought possible. We have been working on our 2.0 site since late last year. In fact we just celebrated the wireframes 1st birthday. Kidding aside, the reason for the delay is because we have been busy with exciting new client work. Most of our new work never even made the pages of the 1.0 version of the site’s portfolio page because, we thought 2.0 completion was just around the corner.
The directive to our sr. developer was to make it pixel perfect, something he does every time anyway, and make the backend so easy to update that we could task either our parents or an intern to do it. I am happy to announce that he did both. Not only did he nail the visual handed to him by the art director, he also customized the CMS so that 95% of the site could be updated without a single line of code being manually altered. The reason for the direction was two fold, firstly this is what we would deliver to our clients, and secondly so many digital agency sites are poorly cobbled together quickly between client projects and it’s too hard for anyone other than the busy agency developer to update.
We are extremely proud of our new site and know that it better reflects who were are as an agency. Please explore the site and feel free to let us know what you think in the comments below.
I was quite flattered to be profiled in Business in Vancouver Magazine last week. It was a real hit with the friends and family on my social networks when I posted it. Kidding aside, the timing could not have been better to be honest. We have been working non stop now for quite some time and it feels good to see that we are getting a little visability for it. There is also something very tactile with being in a print magazine. In our digital work space we forget that there is a tangible world of print. I scanned it to make sure that the wrinkles and 150 dpi where not lost on the viewers here on the blog. You can see the entire ‘newsprinty’ profile by clicking the details link.
I would also like to thank my lovely wife for snapping the awesome shot.
I will be joined by top Vancouver social media experts Shane Gibson and Dr. Raul Pacheco-Vega for practical advice on expanding your network and increasing sales through social media marketing. The night will consist of networking, presentations and the three panelists answering questions from both the moderator and the audience.
Won’t you join us the evening of Monday April 13th at the Harrison Gallery. Where we will answer the question. “How can you get social media working for your business?”