I call this Twitter Search Engine Optimization and it will become more and more important as the Twitter base grows in the coming years. In fact the real time search functionality twitter is so powerful that I suspect that Google is trying to figure out how much the acquisition is going to cost and whether or not they have more in their war chest of cash to fend off Microsoft in the in the deal. But the Twitter Search Engine Optimization of your branded URL only works if clean un-shortened URL or your brand is mentioned by name in the tweet stream. Quite often tweets only include the URL and not your brand name in order to save the precious characters for the tweet comment.
Now if I had posted this from a tiny URL service like this “Ok so I am not sure whr 2 go w/ this so I am just putting it out there. I had no idea there was a demand 4 this? http://tinyurl.com/btp55y” there would have been no response from the company. My post and the subsequent conversations with others would have gone completely un-noticed by the Go Girl team that was monitoring the conversation on Twitter.
Companies and brands will need to figure out ways that their brands and branded URLs get into the Twitterstream the same way that they are concerned about key words getting picked up by search engine crawlers if they are to take full advantage of Twitters search capabilities.
The floor is now open. What are your thoughts on this and who will step up and create this application if it’s needed. If ya make a million or two off of the deal then you can buy me lunch.