Our digital difference.

Our approach -

Our Mission

We use data sciences, creative thinking, our early-and-often and direct-to-expert approaches, to produce higher performing, innovative digital products and services. This enables our clients to better engage and delight their employees and customers.

Your customers expect your applications, websites, and platforms to deliver seamless experiences that consistently perform and impress.

We work collaboratively with you to create innovative digital products and services that deliver what matters most – measurable outcomes. It’s what we call performance-based digital.

Transparency is at the heart of our approach.  With frequent project check-ins, direct access to our design and technical experts, and rigorous attention to meaningful measurement we’re there for you during the entire project.

Our clients love our agile, creative and scientific performance based approach.

We think you will too.

Our process


Direct to Expert

We don’t use account managers on our projects. Instead, a senior member of the team: either a Sr. Project Manager, Sr. Strategist, Sr. Director of Technology or Creative Director. This saves countless phone calls and emails, and the usual miscommunication.

By giving our clients the opportunity to deal directly with project team members, the the solution development process is efficient, clear and more effective.


Early and often

POWERSHiFTER uses a more agile method for creative and technical work than what is traditionally used by advertising and design agencies. The traditional model is to get the brief and spend 25% of the budget sequestered away working on the “Perfect Solution”. Then there is a “Ta-Da” presentation where the magic bullet solution is presented to the client with the hope that it’s considered a good idea.



JP Holecka

Creative Director, Strategist and Founder

Likes to eat:
Bourbon, if there is a twist I believe it qualifies!

JP applies his extensive experience in delivering solutions for brands like TELUS, Deloitte, Mattel, Western Union and Nike to guide and mentor the POWERSHiFTER team. Creative problem solving, a knack for knowing “what’s next” and an intuitive understanding of his clients’ needs have garnered him a reputation in the business that is second to none.

But it’s his innate understanding that if you surround yourself with the best and brightest and then get out of their way, everyone wins, that has made the difference for JP – and by extension, his clients, who benefit from POWERSHIFTER’S transparent, direct to expert approach.

JP Holecka envisioned an independent agency dedicated to advancing its clients businesses rather than collecting industry awards. As POWERSHiFTER continues to grow and offer this type of customer experience to more and more top brands, that vision is coming true.

Ryan McCormick

VP of Operations, Partner

Likes to eat:
Spicy tuna sashimi, Merridale Cider and I've also been known to kill many dozens of raw oysters in a sitting.

Keeping a growing, thriving agency in top form is the job of this industry veteran who has contributed to the production of digital campaigns, products and services for brands like TELUS, BC Dairy, BC Tourism, Boston Pizza, Electronic Arts, PBS and Quicken. Applying his experience and operational skills honed on the front lines of digital, Ryan has been called “a genie in a bottle, without the bottle” for his ability to get solid results for his clients. He now applies his vast digital knowledge, level head and acrobatic thinking to ensure that POWERSHIFTER continues to deliver high value, high impact interactive communications strategies for our international client base.

Denise Holecka

Office Manager, Partner and Den Mother

Likes to eat:
Many fresh local finds from BC.

Working in the advertising business for well over 15 years on global brands like Levis, Blistex, Lincoln, and General Motors prior to co-founding POWERSHiFTER provided Denise with skills and stamina it takes to keep a fast-paced office functioning smoothly. She ensures that the POWERSHIFTER team has what it needs to continually deliver high performance products and services, and that our roster of trusted contractors are always paid promptly.

Steve Bond

Director of Technology

Likes to eat:
Pizza, plain and simple.

With over fourteen years experience delivering technical solutions in the digital marketing space, Steve has earned a reputation as a trusted technical and creative problem solver.

Prior to joining POWERSHiFTER, Steve brought his experience to bear helping to deliver experiences for top-tier brands including Land Rover, Nike Golf, Jordan, BCAA, Electronic Arts, and Heineken. Steve’s work has won numerous awards including a handful of Cyber Lions, a spread in Communications Arts, and too many sites-of-the-day to count.

Rich Morgan

Director of Delivery

Likes to eat:
Known to enjoy Xiaolongbao

Rich began his career in the advertising industry in 2002, Rich has honed his project & account management skills at top-notch international digital agencies like Tribal DDB and Blast Radius.

Rich has since developed a reputation for his focused business approach and quality digital solution delivery. With his in-depth knowledge of digital, he has a knack for identifying solutions that best fit a client’s needs.

Michael Samson

Director of Client Engagement

Likes to eat:
Cake is my kryptonite!

Born in Toronto, raised in New Zealand, Michael specializes in helping companies maximize digital’s potential to exceed their business objectives.

Prior to joining POWERSHiFTER, Michael was responsible for executing corporate positioning strategy for IBM New Zealand Global Services Group. After moving to Canada, he joined Crystal Decisions (now part of SAP) as account executive, helping North American companies like Coca-Cola, Delta Airlines and Cox Communications achieve their business outcomes through the use of powerful analytics.

In addition to his role at POWERSHIFTER, Michael is the founder & director of a leadership & organization development firm, INSPIRE CANADA.

Our trusty performance experts (the leadership team):

And the rest of the POWERSHiFTER TEAM:

Image of Patrick Johnson

Patrick Johnson

Senior Designer

Image of Hans-Christian Andersen

Hans-Christian Andersen

Full-Stack Web Developer

Image of Paul Koehler

Paul Koehler

Front-end Developer

Image of Mette Maagensen

Mette Maagensen

UX Designer

Image of Nathan Marshall

Nathan Marshall

Front-end Developer

Image of Stephen McGuinness

Stephen McGuinness

UI Designer

Image of Clayton Mitchell

Clayton Mitchell

Digital Sciences

Image of Ted Morgan

Ted Morgan

Project Manager / Scrum Master

Image of Priya Prathaban

Priya Prathaban

Project Manager / Scrum Master

Image of Cody Redmond

Cody Redmond

Polyglot Programmer

Image of Ming Tang

Ming Tang

Full-Stack Web Developer

Image of Suzanne Taylor

Suzanne Taylor

Full-Stack Web Developer

Image of Mike Walker

Mike Walker

Full Stack Web Developer

Call Michael for more information

Image: Team member photo

Michael Samson

Director of Client Engagement